One of the best things to do when walking down the aisles of a wholesale retailer like Costco or Sam’s Club is to try all the samples. Oh, you want some cheese? Here you go! Oh, you’d like to try that new drink on sale? No problem! This offers consumers a risk-free way of trying new products without having to make a purchase they’ll potentially later regret. For the retailer, it introduces consumers to a new item they can buy, which can possibly increase sales.
Sam’s Club is taking the old concept and giving it a new twist with e-sampling.