Plastic water bottles are a waste of resources and damaging to the environment. But with consumption of bottled water on the rise, sustainability becomes a big issue. Now, a sustainable packaging startup has created a water blob that eliminates the need for plastic.
London-based Skipping Rocks Lab introduced their innovation, called Ooho, in 2014, but it only now is going viral. The concept is simple: Package water in 100 percent plant-based biodegradable materials. The water bubble is essentially an edible jelly-like sphere with a membrane made of calcium chloride and brown algae that keeps water contained inside of it.