The organic dairy market is booming, with sales reaching $6 billion last year in the United States alone. Part of the reason is that organic milk comes with a “healthy” halo effect; it is deemed to be a better alternative than conventional milk.
But a recent investigation by The Washington Post found that there’s a big difference between buying organic from corporations versus directly from farmers. “Consumers look at that cartoon label on organic milk with a happy cow on green pasture with a red barn, but that’s not always the reality,” Katherine Paul of the Organic Consumers Association told the Post. “What we’ve said all along is that organic milks are not created equal, and your results show that.”