Buy This, Not That: Whole Foods — The Financial Diet

Welcome to a column from The Financial Diet, one of our very favorite sites, dedicated to money and everything it touches. One of the best ways to take charge of your financial life is through food and cooking. This column from TFD founders Chelsea Fagan and Lauren Ver Hage will help you be better with money, thanks to the kitchen.

If you are someone who cares a lot about sticking to a frugal budget — and frankly, everyone should — it can feel really easy to scoff at Whole Foods (or “Whole Paycheck,” as my mother likes to call it) as a concept. Yes, it’s a rather expensive store, and yes, they often stock items so ludicrously unnecessary and laser-targeted on bougie hipsters that it can feel like one big practical joke (I’m looking at you, asparagus water), but there is a lot of good to be found in the aisles of the big W-F. Not only are there certain items that are actually distinctly cheaper to buy at Whole Foods, but there are also things the store just does damn well.

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