Welcome to a column from The Financial Diet, one of our very favorite sites, dedicated to money and everything it touches. One of the best ways to take charge of your financial life is through food and cooking. This column from TFD founders Chelsea Fagan and Lauren Ver Hage will help you be better with money, thanks to the kitchen. A version of this post originally appeared on The Financial Diet.
I think it’s probably no secret by now that I hate minimalism. I hate it as the incredibly tedious piece of personal performance art it has come to be in our society, but I also hate it as an aesthetic: your white-on-white-on-white life and meticulously crafted wardrobe of only the most wispy products Everlane and Aritzia have to offer are, frankly, a saltine cracker’s idea of what a Cool Girl would wear.
In terms of its visual merits, or as a capital-S Style, the hyper-curated minimalism really only conveys one thing: “I wanted to take the very safest route to chic, cut away every possible misstep or risk. I saw the French Girl Chic articles and I was like … that’s pretty damn homogenous, but smoking tests poorly in focus groups and those occasional striped shirts are too bold. Time to reduce my look even further until literally every item I purchase tells people ‘I could get something more interesting, but I have enough money to choose not to.'”